“Battling Big Business exposes a spirit of troubling intolerance coursing through the corporate world: intolerance of criticism and dissent, as well as a deep aversion to public scrutiny and accountability. . . . All around us, freedoms are being taken lightly and power is being exercised with a heavy hand. If there was ever a moment to insist on the right to vigorously challenge authority, it is now. If there was ever a book to help us do it, this is it.” – From the foreword by Naomi Klein Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell’s Brent Spar fiasco is one well-known example, when the Greenpeace campaign against sinking that former oil drilling platform achieved its goals. Monsanto’s gross underestimation of the European resistance against the introduction of genetically engineered products is another. As more companies shift to being all about brand meaning and image, the more vulnerable they are to attacks on that image. At the same time, corporations are becoming as powerful as governments. Battling Big Business reveals how corporate giants attempt to control their ‘enemies’-and how groups and individuals can fight back. Part One analyses a wide range of corporate counter-strategies, from relatively innocent PR measures to complete intelligence operations. Part Two offers tactical tools to recognise manipulative strategies, and how to counter them with creativity and new media tools. More than just an expose, Battling Big Business contains the tools to confront corporations by being what they fear most: original, playful, unexpected, small, fast, irresistible, but also decisive, clear-and unstoppable! Praise “In revealing a credibly documented compilation of corporate deceit in todayís globalising world, Battling Big Business is a disturbing, compelling and yet empowering read.” – Chris Albertyn, The Mercury, South Africa “Chilling. Big Brother Incorporated is out to get you! A self-defense course for citizen activists, this book exposes the sneaky tactics of corporate spies and the threat they pose to democracy.” – John Stauber & Sheldon Rampton, authors of Toxic Sludge Is Good For You
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